XML Feed Guide - DrFeedy
An XML feed (product data feed) is a structured data file that contains all product information from an e-commerce store in XML format. Product name, price, stock status, image URL, category, brand, and GTIN are organized under standardized tags. Advertising platforms like Google Shopping, Meta (Facebook & Instagram), and TikTok Shop read this file to automatically list your products.
Feed quality directly impacts advertising performance. Feeds with missing or incorrect data result in low impressions, rejected products, and wasted ad budget. A professional feed management tool optimizes your data for each platform, eliminating these issues.
XML Feed Guide
Everything you need to know about e-commerce product feed management
What is an XML Feed?
An XML feed (product data feed) is a structured data file that contains all product information from an e-commerce store in XML format. Product name, price, stock status, image URL, category, brand, and GTIN are organized under standardized tags. Advertising platforms like Google Shopping, Meta (Facebook & Instagram), and TikTok Shop read this file to automatically list your products.
Feed quality directly impacts advertising performance. Feeds with missing or incorrect data result in low impressions, rejected products, and wasted ad budget. A professional feed management tool optimizes your data for each platform, eliminating these issues.
Why Should You Use a Feed Management Tool?
Platform Compatibility
Each platform has different required fields, character limits, and category structures. Google Shopping requirements differ from Meta, TikTok requirements differ from Amazon. A feed tool automatically manages all these differences.
Automatic Updates
Showing ads for out-of-stock products causes customer dissatisfaction. A feed tool reflects stock and price changes to all platforms on an hourly basis.
AI Optimization
Artificial intelligence optimizes product titles for search engines, fills in missing GTIN and category information, and checks image quality.
Centralized Management
Manage 30+ platforms from a single dashboard. A single change is instantly reflected across all feeds.
Which Platforms Can You Create Feeds For?
Shopping Platforms
Google Shopping, Meta (Facebook & Instagram Shops), TikTok Shop, Pinterest Shopping, Snapchat Product Catalog, Bing Shopping, Amazon Ads
Marketplaces
Trendyol, Hepsiburada, N11, Amazon, eBay, Etsy, Bol.com, Fruugo, Wish, Rakuten
Price Comparison
Akakce, Cimri, Idealo, PriceRunner, Kelkoo, Shopzilla, Trovaprezzi, Prisjakt
Retargeting & Advertising
Criteo, RTB House, AdRoll, Taboola, Yandex Market
How to Create an XML Feed?
1. Connect Your Store
Connect your Shopify, WooCommerce, Magento, OpenCart, or custom XML/CSV source to DrFeedy. Your products are automatically imported.
2. Create a Catalog
Create dynamic catalogs with all products, best sellers, new products, or custom filters. Filter by price range, brand, category, and stock status.
3. Generate Your Feed
Select your target platform and generate an optimized XML feed with one click. The AI engine automatically optimizes titles, descriptions, and categories.
4. Automatic Updates
Your feeds are automatically updated hourly, daily, or in real-time. Stock and price changes are instantly reflected across all platforms.
Feed Integration by E-commerce Platform
Shopify XML Feed Creation
Connect your Shopify store with one-click OAuth. Products, variants, images, and metafields are automatically imported. Optimized feeds for Google Shopping, Meta, and TikTok are ready instantly.
WooCommerce Product Feed Creation
Integration via WooCommerce REST API. Simple and variable products, custom fields, and your category structure are preserved while creating feeds for 30+ platforms.
Custom XML/CSV Sources
Import products from Magento, OpenCart, PrestaShop, or your own e-commerce platform via XML or CSV file upload.
Frequently Asked Questions
Is creating an XML feed free?
With DrFeedy's free starter plan, you can create feeds for up to 3 catalogs. Paid plans are available for more feeds, platforms, and advanced features.
How often are my feeds updated?
Feed update frequency depends on your plan. The Starter plan includes daily updates, Pro includes hourly updates, and Enterprise includes real-time updates.
Are Google Merchant Center errors automatically fixed?
Yes. DrFeedy's AI engine automatically detects common errors such as missing GTIN, category mismatches, title length issues, and image quality problems, and provides fix suggestions.
Which e-commerce platforms are supported?
Shopify, WooCommerce, Magento, OpenCart, PrestaShop, and custom XML/CSV sources are supported. Data can be pulled from any source via API or file upload.
Can I create feeds for Amazon and eBay?
Yes. Compatible XML feeds are created for all major marketplaces including Amazon, eBay, Etsy, Bol.com, and more.
How can I measure my feed quality?
DrFeedy Feed Health Monitor calculates a quality score for each of your feeds. Missing fields, incorrect data, and platform incompatibilities are automatically reported.
Ready to Start?
Starter plan is completely free.
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